Freelance Project
Website Design – Landing Page UI Realign
Client: Alural Thermolaquage Aluminum (via freelancer.com)
Role: Freelance UI Designer
Redesigned and improved the visual structure of Alural’s landing page to enhance user experience and brand presentation.
Client – Alural Thermolaquage Aluminum
Location – Zone industrielle, R.P.1, près Oued Yquem – 11240 Skhirat, Morocco
Website – www.alural.ma
Contact – contact@alural.ma
Platform – freelancer.com
Alural Thermolaquage Aluminum is a Morocco-based company specializing in high-quality aluminum surface treatment. Their industrial approach and professional services cater to both local and international clients, requiring a clean, structured online presence.
The original landing page lacked alignment and visual hierarchy. I restructured key sections like the hero banner, image grid, and “About Us” area to create a more intuitive flow. Emphasis was placed on balance, spacing, and content grouping.
Figma – for layout planning, spacing guides.
Freelancer.com – for client communication and feedback.
Grid-based alignment
Strong call-to-action visibility
Image framing and symmetry
Clear typography
Enhanced user experience on scroll
The realignment prioritized the company’s visual storytelling through imagery and clear sections like “Our News,” “What We Offer,” and the vibrant product visuals. The design highlights Alural’s process, team, and professionalism with minimal distraction.